9 Valuable Professional SEO Services for a Travel Agency

Anyone who wants to start or grow their own travel agency needs to map out how they’re going to market their business. Sure, it helps to have a network of contacts that can help you through the SEO Services for Travel Agencyword-of-mouth advertisements. It also helps to do other traditional marketing strategies like print ads. However, to have an edge in the travel and tourism industry today, you need to employ effective internet marketing.

What’s great for any aspiring travel agent or small tour company is that there are professional internet marketing companies to help sort out your internet marketing needs. Here’s a list of all the professional SEO services that may help in growing your business:

1. An SEO-Friendly Website

SEO or search engine optimization is essential in being seen by customers online, and in any part of your web design and other means of digital presence, SEO must be considered. Graphic designers and programmers can assess your company’s needs and tailor a website that’s optimized for both desktop and mobile viewing.

2. Visitor Engagement, Capturing, and Retargeting

Of course, it doesn’t stop at a well designed website. The users of your site (i.e. your prospective customers) need to get the key information they need and some customer assistance when they visit your website. What your internet marketing team can do is engage your site visitors through chats or replies to their comments on forums or message threads. When they leave your site, they can also be targeted on other platforms with your ads, so the traffic can be driven back to your company.

3. Quality Content Writing

Quality content is imperative in gaining brand awareness and loyalty, so you really need a stellar team that can give you relevant and engaging articles. If you don’t have an in-house team of copywriters, then you can get content experts to do it for you. Aside from website design and management, professional SEO services include the production of the content on your web pages, blog, and social media sites and your press releases and white papers for other sites, too.

4. Social Media Optimization

Likewise, you must have an active and credible presence on Google Plus, Facebook, Twitter, and other relevant social media platforms. Again, a professional internet marketing practitioner can help you in producing the content for these sites. Trend research and other social media analytics tools will be used to make all the content credible, timely, and relevant.

5. Reputation Management

If you’re an established tour company that has undergone rebranding or if your head team members have some negative reviews online, it could be detrimental to your whole business. What you can do is employ SEO strategies such as content marketing and link building, so positive content will be at page 1 of Google search results for your company and any negative information can be removed at the forefront.

6. Blog Promotion

Blogs help a lot in giving your target customers an idea of how traveling with your company goes and what they can expect in the destinations you hold tours in. If you have an existing blog, specific professional SEO services can help drive traffic to it through social media posts and ads or Google ads.

Professional SEO Services

7. Conversion Optimization

Of course, driving traffic to your site is not the end goal. Rather, the objective is to convert the site visitors in to paying customers or at least convince them to leave their contact information, so your travel sales agents can close the sales. If you have been struggling in finding leads or if you don’t know where to start, you can seek professional SEO services for conversion optimization.

8. Video Creation

Nowadays, customers who frequent social media are more engaged with visually engaging travel content—not just articles or images but videos, too. It’s better to have virtual tours of a destination, for instance, than just rely on descriptions or photos. Of course, it can be challenging to create scripts or storyboards, shoot a video or animate one, and publish it on the right platforms if you don’t have in-house video experts. To help your travel agency get more leads, your internet marketing team can help craft video concepts and create a video that suits your company’s objectives.

9. Video Optimization

On the other hand, if you have existing videos already, they can be promoted with SEO strategies, PPC (pay per click) ads, social media posts or ads, and optimization and distribution on popular online outlets like YouTube, Vimeo, Vine, and even Instagram.

Want to know more about the professional SEO services that can help your travel agency or any other business? Visit professional SEO Services,  you will find the various services that compliment SEO and Internet marketing that should be used in order to maximize your website’s online presence.

Qualities of a Good Website

We have been around in the online marketing industry long enough to be able to tell right off the bat if a website effectively represents a company or not. When it comes to online marketing, a website is just as important as the actual product or service.

Online marketing solely relies on how a product is depicted online. When people try to look for additional information about a product or company, they tend to look for its official website. A website must be able to boost the company’s image and help it gain advocates.

A good website must be able to represent its company effectively. We have listed the things that make a good website.

1. Striking Web Design    
In most instances, before you can get the buy in of your prospect customers or clients, you must be able to capture their interest first. One way of getting the attention of your audience is by having an attractive website.

People tend to be interested to what a website has to offer if it has an attractive design. Having good web Striking Web Designdesign is an effective way of getting the attention of your audience.

The moment that your website captures the interest of your targeted audience, they will be curious of what your company has to offer. They will then take the time to browse its contents.

A website must also be able to brand its product in its design. Incorporating the company’s logo on the web design makes an effective branding strategy.

Having an attractive web design makes a company more credible. A website is the counterpart of a sales representative in traditional marketing; people are more likely to buy from someone who looks presentable and trustworthy.

2. Informative
A remarkable web design is useless without any informative articles. Getting the attention of the targeted Informativemarket is different from keeping them hooked to the website.

It is futile to get people’s attention if you cannot keep their interest for long. The only way that someone is going to spend a little while browsing on a web page is if it has informative contents on it.

The web contents must be useful to the web visitors. Your audience must look at your site as the web page to go to when they are looking for informative articles that are related to your product or service.

It is also necessary to update your web contents regularly. Make sure that you post new updates and articles. People will stop visiting a site if they have already read all the articles on it. People will start looking for a new website where they can get new and up to date information.

3. User-friendly
A good website must be easy to navigate. People should be able to find the information on the website easily. What irritates and frustrates many web visitors is if they have a hard time finding their way on the website.

Present your products and articles in such a way that first time web visitors will be able to find and access them without any hassle. People who use the internet do not have a lot of patience to spend so much of their time looking for things in a website.

If they cannot immediately find what they are looking for they are quick to conclude that it might not be available in your page so they will look somewhere else. What could have been a sure sale might just end up as a missed opportunity because of a confusing web lay out.

User-friendly

4. Interactive
Having a chat support or other forms of communication is one of the things that win more web visitors. Most online shoppers or web searchers like the idea of being able to communicate with someone if they have additional questions that are not being addressed in the existing posts or articles.

Nowadays, social media plays a valuable role in lives of many. Social media empowers everyone to be able to communicate with others wherever they may be. Somehow, people expect all websites to offer the same kind of feature.

Many online buyers prefer a site that offers them helpful tools. People like to be able to talk to other consumers or web site visitors. Having a community page where website visitors can interact with each other is a big help. It is also an effective way to be able to monitor your audience responds to your product, your website and service.

5. Reliable
A good website must have minimal or no downtime as much as possible. Your website as well as your company will likely lose its credibility if you have constant downtime.

If you need to have a system maintenance or upgrade, make sure that you notify your patrons ahead of time. This will give them time to do all the necessary transactions before the downtime. Although system upgrades are essential to keep your website well maintained and up-to date, try to do them during times that are least inconvenient to your web visitors.

Make sure that you take all precautions to avoid unplanned down times by securing your website with all necessary anti-virus software. This will help avoid service interruptions and secure online transactions with your clients.

Internet Marketing Tips for SMB’s

With a lot of competition out there, promoting your brand can come at a high cost and tons of work.  The best way to ensure that you use your marketing budget for methods that work is to take advantage of cost effective online techniques.

online-marketingSpread word about your amazing product or excellent service online to attract more customers and improve your profit.  But with other companies also using the World Wide Web for marketing, getting noticed might be a challenge.

Here are some great tips on how to improve your website’s traffic.

Websites that Work

To create a positive impact online, your site should be able to catch and hold your customer’s attention. 

Your site shouldbe easy to use so visitors can navigate through the pages without any difficulty.  Your customers should be able to comfortably find what they need. From product descriptions and prices to your company’s history, all these should be easily accessible.

Some of the elements you should focus on include basics such as color and font.  Colors that are too dark may come across as dodgy while excessively bright ones may strain your visitor’s eyes.

Font size will also need to be considered carefully as this is a great way to catch a customer’s attention.  Experiment with different sizes within a page to create variety and highlight messages such as discounted prices or new products.

Websites Enhanced with SEO

You have probably heard of SEO or Search Engine Optimization.  This is a popular online marketing technique that has taken the internet by storm.  This involves utilizing techniques to get more traffic which will give you a better chance to improve profit.

SEO does this by ensuring that your business is listed as one of the first options on the SERP or Search Engine Results Page.  Consumers generally do business with companies who get a high rating so you may want to start applying SEO techniques.

Keywords – When customers go online to search for a product or service, they use their preferred search engine for recommendations.  So, a customer looking for plumbing services will use the keywords “plumber” or “plumbing”.  Now in order for your plumbing business to get ranked high, you would need to have those words on your site.  Keyword count and placement are very important in ensuring that search engines recognize your site as reputable and relevant.

Beware of keyword stuffing or spamdexing.  This is when you use too many of the keywords on you site.  This will have disastrous results as you will receive extremely low ratings for this practice.

Flash – Who doesn’t love animated or video presentations on a website.  These simplify the research process as everything is explained with minimal reading required.  However, search engines are unable to analyze the data on flash presentations accurately.  This may result in low ranking.  To work around this problem, make sure to include a text description of the presentation on your site.

Reputation Management – One of the hardest things to control in any business are customer reactions and feedback.  Sometimes, despite how much you try to provide the best service or product, you just cannot please everybody.

A lot of disgruntled customers have used the internet to air their complaints and share their bad experiences.  These stories may have a negative impact on your business.  Utilizing SEO techniques help you manage your reputation online.

SEO Consultants – You can hire an SEO consultant to maximize the benefits of online marketing.  However, consultants have varied practices, so make sure to avoid black hat techniques.  These may produce results quickly but may end up in your site getting banned by search engines.

Relevant Content

Your website’s design is only half of what will make it a success.  Ensuring that relevant information is available online is very important.  Imagine two different websites offering the same product or service.  Consumers will more likely to do business with the one that will be able to answer or address all their concerns.  Include data like pricing, delivery and samples to your content instead of just generic descriptions.

There are websites where a customer would need to contact the company for more details.  This often puts a customer off and results in business lost.

Optimize Social Media

There are over 2 billion social media users all over the world.  There has been a substantial growth in the number of active users.  A 23% increase was shown from 2014 to 2015 alone.

Using the networks of popular social media platforms through videos and customer testimonials are great ways to promote your brand.  These give prospects a glimpse of what your company has to offer.

Consumers nowadays appreciate being able to interact with the company they will be buying from or hiring.  By optimizing your presence in these networks, you give possible customers direct access to your business.  They feel more confident as they are able to interact with your company on a more personal level.

Competing against bigger companies with more marketing budget is possible if you use techniques that are cost effective.