Successful Web Sites for Creative Professionals

Astrologer-author Maya del Mar wanted to migrate her small-circulation print magazine to the web. Starting on a a shoestring, Maya's online e-zine rocketed from zero to over 30,000 unique monthly visitors in less than 2 years, and keeps on growing. Lesson learned: Daykeeper has outgrown its payment-processing system three times. It's important, especially with a subcription-based revenue model, to invest up front in a system that can accommodate the demands of administering a growing subscriber base (www.daykeeperjournal.com).

Author/healer Connie Grauds originally wanted a web site to sell her book about Amazonian shamanism. Now, the site has evolved into a clearing house for the many classes, trips and programs Connie offers in both Western and alternative healing traditions. Lesson learned: a web site can be an indispensable part of an ever-evolving enterprise that grows and changes along with your needs, goals and abilities (www.spiritedmedicine.com).

Carole Martin, monster.com's interview coach extraordinaire, already had a gorgeous web site and a fine web designer. The problem? Her information-packed e-book was barely selling. Together we worked to focus and strengthen the site's copy. Result? Sales shot up immediately. Lesson learned: when it comes to your web site, focus is everything (www.interviewcoach.com).

The Association of Natural Medicine Pharmacists' site was starting to look dated. We worked out a fresh, professional new look that visually conveys the group's grounding in the natural world while offering 3rd millennium goodies like online education. Lessons learned: (1) a redesign should always be an improvement; and (2) every field offers wild and beautiful imagery around which to build a visual theme.

Ada and Paul Carty needed to advertise their short-term rental apartments near the University of California to visiting scholars from abroad. Their no-frills web site offers dates of availability, photos and a floorplan, and a few local links. Persistent search engine registration, especially a crucial Yahoo listing, made all the difference: the apartments are booked many months in advance. Lesson learned: sometimes simple is best! (oxford-apartments.com)

Successful Web Sites for Creative Professionals

Daykeeper Journal

Center for Spirited
Medicine

The Interview Coach

Association of Natural
Medicine Pharmacists

Oxford Apartments

Just wanted to say what a visual pleasure it is to read and see Maya's web site. It is clear, simple and graphically quite elegant (that coming from a non-graphic designer!). Printing out the articles is a breeze and they really look beautiful.

Barbara Hamaker

Some Recent Clients—Case Studies

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Successful Web Sites for Creative Professionals | 510-215-9960 | info@creatingwebsuccess.com